For decades, AFAM Concept, Inc. has proudly operated as an independent manufacturer, shaping the future of hair care from our facility in Chicago, IL. Our portfolio includes trusted brands such as Vitale, Wonder Gro, OSSAT, Olive Babies, New Life Cleaning Supplies, Harba, LeKair, Lusti, Blessed Men Vegan, Pet N' Lovely, Vitale Pro Professional Products, Leisure Curl, Original Hair Energizer, and the iconic Hawaiian Silky collections. These brands have become staples for salons, distributors, and consumers across the U.S. and around the world.

We take pride in bridging the gap between the ethnic hair market and the general beauty aisle by creating solutions for multi-cultural, curly, natural, transitioning, and coarse hair. We also welcome a new generation of diverse consumers. With the addition of Queen Helene and Prell to our growing portfolio, our commitment to inclusivity only deepens.

At AFAM Concept, our passionate team operates under one simple belief: when you love what you do, you do your best. Because we love what we do, we are dedicated to providing you with the very best.