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G’Day from Australia — Meet MIMI

 Founded by Aussie mum of two, Emma Mackenzie, MIMI is the first haircare brand globally created for children aged 2–12. Proudly Australian-made and powered by plant-based, dermatologist-approved formulas, MIMI is more than a product—it’s a trusted parenting solution. The #1 selling Kids Haircare brand in Australia, taking over 60% market share from Palmolive.

Now, we’re ready to bring MIMI to the U.S. and are seeking the right retail partner to meet the growing demand for clean, effective kids' haircare.

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The Problem: Kids’ Haircare is Toxic

Many mass brands sold for kids still contain hidden hormone-disrupting chemicals, synthetic fragrance, and harsh detergents. Baby products don’t work for active kids, and adult products aren’t made for young scalps. Most kids' haircare is either too weak or too toxic.

The Conners Institue in Boston study has found a link between haircare ingredients & early puberty in girls.

Why MIMI is Safer, Easier, Better

Children’s biology is different. Their scalps are 30% thinner and more absorbent. Their hair is drier and denser, with little natural oil. Traditional shampoo strips their hair, leaving it brittle. That’s why MIMI isn’t shampoo—it’s a gentle, plant-based hair wash that cleans and nourishes in one step.

Free from sulfates, silicones, PEGs, parabens, artificial fragrance, and more—MIMI gives parents peace of mind and kids healthy, shiny hair.

Routine Made Simple

 MIMI’s 3-step system—Clean, Treat, Style—teaches kids independence and helps parents avoid daily battles with knots and tangles.

Our Track Record

- #1 Kids Haircare Brand in Australia's largest Drug Store Retailer with 60% market share

- 1 Hair Wash sold every 5 minutes in Australia

- Stocked in 1,000+ retail stores
 

-Clean Beauty. Ethical & Sustainable 

packaging and manufacturing

- Sold within Australian market, China, NZ

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