Social platforms such as TikTok Shop and LTK are reshaping how brands engage with consumers and drive sales across all channels. But their impact extends far beyond direct conversions. Social sellers, influencers, and content creators not only boost engagement on these platforms — they also influence purchasing behavior on Amazon, in physical stores, and on brand-owned e-commerce sites. In this session, learn how TikTok Shop is empowering small brands to scale, how LTK delivers measurable results across the entire purchase funnel, and how integrated campaigns on both platforms contribute to holistic, omnichannel brand success.

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