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CEO
THE YOUNG GROUP
Before opening The Young Group in 1999, Karen was Vice President of Marketing, Advertising and Product Development for Lancôme, the prestige division of L’Oréal. Before joining Lancôme, she spent seventeen years at Estée Lauder, where she held a variety of executive positions, including Executive Director of Color Cosmetics.
Karen is an active board member of Fashion Group International. She is a certified personal trainer and nutritionist. Karen divides her time between New York and Paris, where The Young Group also has an office.
Since opening The Young Group, Karen has worked extensively in all categories of the cosmetic industry. She has developed concepts and products for Dove, Bath and Body Works, Neutrogena, Vichy and Canyon Ranch. She has worked on numerous established brands in the beauty category, including Christian Dior Beauté, Shiseido, Chanel, Parfums Givenchy, Avon and 3M Products.
Karen is an adjunct professor at The Fashion Institute of Technology, teaching the graduate course in product development.
THE YOUNG GROUP
CEO
Date
Entrepreneur Academy 101 Sessions: For Emerging and Early-Stage Beauty Brands.
Developing and creating your products will be one of the most challenging (and expensive) parts of your brand journey. Global regulations seem to change monthly; the restricted ingredient list gets longer and longer; packaging must not only be environmentally friendly, but also Instagrammable!
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE
Did you know that 80% of all beauty brand start-ups fail? Did you know that last year, there were over 30,000 new beauty products introduced into the market and less than 50% exist 1 year later? Join us and learn from a beauty business expert who lives and breathes beauty start-ups and we’ll share the KEY THINGS YOU MUST KNOW BEFORE YOU LAUNCH YOUR BRAND. We’ll explore the categories that fall under the go-to-market strategy, the brand creation and storying-telling process, product and package development, identifying, communicating and connecting with your target consumer and the financing involved to make all this happen.
You will walk away with a “tool box” of knowledge, skills and resources to help you set the table for success. Why should you attend this seminar? Because you need to take your place among the successful 20% and if you don’t understand these basics, you could end up wasting a lot of time, energy and money.
This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE