Prior to founding IGNITE Beauty Strategy, Louise spent over 15 years at Revlon and Elizabeth Arden rising from a part-time makeup artist to VP of Sales for a 100 million dollar division. Using this invaluable experience, Louise shifted her career focus to working with entrepreneurs to launch brands and propel them into the marketplace.  Founders have dreams for their brands including where they want to sell them and how consumers will discover them.  Louise helps founders bring those dreams to life.  Recent notable brands include Drunk Elephant and Dr Barbara Sturm.  Louise joined with these fledgling brands and developed the marketing strategy, operational execution and sales organization to dramatically increase their revenues and rankings. As President and Founder at IGNITE Beauty Strategy, Louise customizes her role to meet the needs of the brands in their lifecycle.  Drawing on her experience and relationships she ignites momentum for long term success and profit.  IGNITE Beauty Strategy brings that needed spark and energy to set new and existing beauty brands on fire.