Day Mode Hero Concealer SPF 50+ is a custom development concept product that combines the sensorial experience of skincare with the health impact of OTC actives and the joy of makeup, leveraging three proprietary technologies to deliver a wellness powerhouse in a feel-good cosmetic. Ripe for product franchise, patented and proprietary technologies enable mixable, consistent SPF as your assortment expands. Patented WHSPR™, an allantoin-powered skin health and healing technology, and proprietary Chromalüm™, a high-definition color technology, work in synergy with patented synergistically with patented Kleair™ to deliver broad-spectrum UV protection, transforming one of the safest and most effective sunscreens globally to deliver broad-spectrum UV protection that transforms one of the safest and most effective sunscreens on a global basis into a cosmetic pick-me-up with lasting impact.
Solésence Kleair™ enabled claims:
- Liquid texture is ideal for under eye area as well as spot concealer across the face.
- Non-nano, mineral-based broad-spectrum SPF 50+ sunscreen protects the skin from 98% of UV radiation
- Reduces pollution-induced free radicals by over 85%
- *If added* a super-powered antioxidant complex works in synergy with Solésence Kleair™ to boost antioxidant activity by as much as 200%
- Zinc Oxide is made using a water-free production process
Solésence WHSPR™ enabled claims:
- Synergy with Solésence Kleair™ unleashes a new level of protection-prevention-and-repair in-one
- Maximizes the health benefits of allantoin, including skin soothing and skin calming, in skin-sun-makeup products. Can be used on sensitive skin, and even on broken skin
- Delivers concentrations up to 2% as a skin protectant ingredient. Beyond use as a skin protectant ingredient, higher concentrations are accessible, with stability
- Can be delivered to anhydrous systems without the aesthetic and functional losses that typically occur in high concentration, allantoin-powered products
- Targeted claims in redness reduction, skin repair, and skin texture evenness
Solésence Chromalüm™ enabled claims:
- High-definition color
- Buildable coverage; works synergistically with Solésence Kleair™ across a variety of formats, to deliver mixable, constant SPF across a product franchise
- Leverages well-known, globally-accepted GRAS colorants alongside Solésence Kleair™ to protect against the light spectrum between blue and purple that resides in the UVA-adjacent range of 410-450nm. Preclinical data demonstrates best-in-class protection.
Additional marketing claims available:
- 5% niacinamide not only contributes to keeping skin hydrated but also reduces inflammation and irritation while also brightening skin tone.
- 1% Corneopeptyl strengthens skin barrier function while reducing the appearance of wrinkles and fine lines and also contributing to the improvement of skin tonicity, smoothness, hydration.
- Salicylate and microplastics free
- Non-comedogenic, Non-nano, Chemical-sunscreen-active-free, Paraben-free, Fragrance-free, Alcohol-free, and Cruelty-free
