Healthy, Happy Hair. Oh Yeah!

MIMI Hair Wash is the first plant-based cleanser scientifically formulated for kids aged 2–12 with a 100% natural fragrance. Tear-free, sulfate-free, and dermatologist approved, it gently cleanses and nourishes—making haircare easier for parents and empowering for kids.

Developed by Emma Mackenzie, mum of two, who was tired of daily haircare battles and couldn’t find a natural solution that works. She discovered the real issue wasn’t kids—it was shampoo. Most shampoos contain harsh detergents and synthetic fragrances that over-strip hair and sting children’s eyes. Since kids’ scalps don’t produce oil until puberty, these products over-strip the hair, leaving it dry, brittle, and impossible to brush. Emma partnered with top Australian chemists to create MIMI Hair Wash—a tear-free, plant-based formula with 100% natural fragrance. Gently cleanses, nourishes, and helps kids care for their own hair.

· Scientifically formulated plant-based formula infused with organic extracts

· Cleanses and nourishes hair in one simple step

· Tear and tantrum free formula

· Free from petrochemicals, harsh detergents and hormone disrupting ingredients including: Sulfates (SLS/SLES), Parabens, PEGs, Glycol, EDTA, Silicones, Propylene, Artificial colours and Synthetic fragrance

· 100% natural fragrance made with pure essential oils

· Australian-made and proudly carries the Australian Made certification

· Dermatologist approved by Dr. Jennifer T. Haley, MD FAAD

· Manufactured in GMP-certified facilities under ISO 22716

· Certified to ACO COSMOS and National Organic Standards