Descriptions/Abstract: With a reach of over 100 million Unique Beauty shoppers per month, Amazon is on track to becoming the largest Beauty Retailer in the US. At the same time, there are thousands of beauty brands fighting to win and grow their revenue on Amazon. While Amazon has added many enhancements including pay to play marketing options, subscribe and save and even a dynamic creator community that beauty brands can leverage to exponentially grow their sales, founders & brands need to understand the full range of best practices and tactics in order to build impactful GTM strategies for their brands on Amazon. Attending this session will assist brand founders in assessing their current brand readiness to win on Amazon as well as what paid investments are most appropriate and when to make them. Key Takeaways: Understanding the Amazon Beauty Landscape Decoding the Amazon Algorithm How to Win the Buy Box Calculating Cost to Serve Assessing Brand Readiness to Win

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