As the U.S. beauty market evolves, the real battleground is retail—and the brands winning are the ones rethinking how consumers discover, connect with, and buy beauty. In this dynamic panel, BeautyMatter’s John Cafarelli moderates a conversation with leaders from Printemps and SoKo Glam, exploring how retail is being reinvented from the inside out. The conversation will unpack how innovation in merchandising, cultural relevance, and consumer trust is reshaping retail strategies in 2025 and beyond. Whether you’re a retail giant or an emerging DTC player, this session will deliver sharp insights on what’s working now—and what’s next—for driving beauty sales in a competitive, ever-shifting market.

This session is $90. You can sign up and pay for this session when registering for the show. Registering and paying in advance does guarantee you a seat.

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