Ms. Zahara is a Data & AI Enablement Manager at The Estée Lauder Companies, where she drives the adoption of artificial intelligence across the organization. She designs and scales enterprise-wide AI enablement programs, creating hands-on learning experiences that empower teams to integrate AI into how they work and create. Over the past seven years at the company, Ms. Zahara has worked at the intersection of technology, culture, and beauty. She has led consumer-facing pilots and partnered closely with brands and technology providers to bring innovative experiences to life, driving collaboration across teams and serving as a bridge between emerging technologies and brand execution. She has also designed global ideation programs that bring together employees and startups to identify whitespace opportunities and uncover new areas where brands can create value. She began her career in finance before transitioning into the beauty industry, where she began exploring consumer behavior and its role in shaping product and brand strategy. Ms. Zahara is completing her Master’s degree in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology. Through the program, she has deepened her perspective on consumer insights, product innovation, and modern brand building, and is focused on applying this lens to her work in AI—reimagining how beauty brands connect with and serve the modern consumer.