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FIT Alumna, Global Marketing
Elizabeth Arden | Revlon
Claudia Bognanni is a beauty-forward strategist and the Global Marketing Manager for Elizabeth Arden at Revlon, where she drives the worldwide strategy for fragrance and body care, modernizing heritage pillars for a new generation of consumers. A pivotal force behind the brand’s modern evolution, she recently spearheaded the launch of Eternal Aura, the house’s first new fragrance pillar in nearly a decade. Claudia’s competitive edge lies in a rare duality: a decade of elite molecular research at world-renowned institutions, including Rockefeller University and ETH Zurich, combined with an MPS in Cosmetics and Fragrance Marketing and Management from FIT. This fusion of scientific rigor and market intuition allows her to identify the; white space; where science meets consumer desire, translating complex innovation into transformative brand experiences. Beyond the office, she is a dedicated mentor for women in STEM and an olfactive artist, creating immersive installations that explore the intersection of science and scent. Based in New York, she finds her ultimate inspiration in her life with her husband, Ben, and daughter, Alba.
Elizabeth Arden | Revlon
FIT Alumna, Global Marketing
Perfumes & Cologne, Other Fragrance, Moisturizers, Serums, Hand & Body, Cleansers, Eye Care, Cremes + Gels + Oils, Masks + Treatments, Shampoos + Conditioners, Primers + Pre-stylers, Sprays + Mousses, Atomizers, aerosol valves, dispensers, pumps, Glass containers (bottles, jars, phials/ampoules), Metal containers (aerosol cans, bottles, tubes), Metal and Clay pans for baked powder makeup, Plastic containers (bottles, jars, phials/ampoules, tubes, trays), Other containers, Other/Sustainalble offerings, Labels (Adhesive & Non-Adhesive), Packing and Shipping Material, Pressing Ribbons and Tissues, Other/Sustainalble Offerings, Finishing and Decorations, Cardboard cases/boxes, Fabric, Metal, Plastic, Sundry Materials, Actives, Anti-Ageing and Anti-Wrinkle, Antioxidants, Anti-Pollution, Antiseptics and Preservatives, Butters, Cellulose and Derivates, Clays, Cleansing Agents, Emulsifiers and Solubilizers, Emollients and Umectants, Essential Oils and Plant Extracts (or Botanicals), Exfoliants and Peeling Agents, Flavours, Fats and Glycerin Esters, Foaming agents, Fragrances, Fragrances for Cosmetics and Toiletries, Minerals, Moisturisers, Polymers, Protective Agents, Solvents, Solubilizers
Date
Scientific longevity centers on maintaining biological function, including cellular health, metabolism, and cognition. As the global longevity market grows from $5.3 trillion in 2023 toward an estimated $8 trillion by 2030 (XRC Ventures), and as the definition of beauty expands from aesthetic enhancement toward biological optimization and long-term vitality, the brands most at risk are those still operating on the assumptions of the previous era. Consumers now exert greater control over how they discover, evaluate, and commit to products, enabled by access to data, peer networks, digital platforms, and emerging AI tools. Trust, built consistently, proven operationally, and delivered across every dimension of how a brand shows up, is what separates brands that endure from brands that erode. Topics that will be covered:
· The Longevity Consumer
· The Science of Longevity
· The Business of Longevity