Biao Zou is the Head of North America at JD Cross-border, where he leads brand onboarding and sourcing strategy across categories including beauty, personal care, food, baby, home, and electronics. He works closely with North American brands to connect them with JD’s 700M+ Chinese consumers through cross-border e-commerce.

With deep experience in digital merchandising and consumer behavior, Biao has worked extensively with brands on how packaging and product page design influence conversion across digital shelves. His expertise includes optimizing visual presentation, from packaging and unboxing experience to thumbnail readability and mobile-first shopping behavior, helping brands capture consumer attention in fast-paced scrolling environments.

Biao regularly advises brands on aligning physical packaging with digital merchandising strategies, especially within the evolving cross-border e-commerce landscape.