Amanda Baldwin is the CEO of OLAPLEX, the category creating, technology empowered and stylist-inspired global prestige haircare company. She joined the business in December 2023 to oversee its transformation, setting its strategy for growth and innovation, brand storytelling and executional excellence. 

Amanda is a veteran of the beauty industry. Prior to joining OLAPLEX, she served as the CEO of leading SPF skincare brand Supergoop! for over seven years, and has held top marketing positions at Dior Beauty at Louis Vuitton Moet Hennessy (LVMH) and Clinique, a part of The Estée Lauder Companies. She began her career in finance and as a consumer investor, at L Catterton, Apax Partners and Goldman Sachs. 

Amanda earned an A.B. magna cum laude from Harvard College and an M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar. She serves on the board of Ibotta, Inc and KIPP NYC, and is a winner of the EY Entrepreneur of the Year.