Loading...
- Home
- Exhibitor Directory
- Education & Events
- Maps
- Show Info
- Show more
ENTREPRENEUR
PERFUME ROOM PODCAST
Emma Vernon is a fragrance entrepreneur, podcast host, and Internet friend to over 130K. She hosts the top-charting fragrance podcast Perfume Room, a show loved by listeners for its balance between entertainment, earnestness, education, and accessibility.
She’s received a certificate of Advanced Perfumery from Cinquième Sens and continues to hone and showcase her olfactive skills as the founder of Perfume Room Smell Club—a community offshoot of her podcast that boasts hundreds of members. Best described as ‘a book club, but for scent,’ in partnership with niche retailer LuckyScent, Emma curates new sample packs each month and guides members through fun and informative smelling sessions and events.
Before launching her perfume career, Emma was a comedian and matchmaker for New York’s creative scene and host of In a World: The Dating Show (a cult-favorite comedy dating show featured in the NYTimes, Pix11, & New York Comedy Festival). Most recently, she created an entirely new live dating show—one entirely driven by scent—called Smells Like Love.
She’s been part of The Fragrance Foundation’s Fragrance Day, The Fragrance Foundation UK’s Fragrance Week, a judge of the Jasmine Awards and has been a speaker and moderator on numerous expert panels. Her writing has been published in Highsnobiety, and she’s been featured in the NYTimes, Vogue Greece, Allure, Harper's Bazaar, HighSnobiety, NYLON, HypeBae, Esquire, and many podcasts.
Emma also consults for brands across fragrance development, social strategy, consumer insights, and trend forecasting, and maintains a roster of clients as a personal scent stylist.
PERFUME ROOM PODCAST
ENTREPRENEUR
Home scent, Men's Fragrance, Perfumes & Cologne, Other Fragrance
Date
Fragrance is one of beauty’s fastest-growing categories, but growth alone can be misleading. Viral moments don’t always build lasting brands, and not all storytelling drives sell-through. As consumers embrace scent as identity and self-expression, the rules of discovery, brand building, and scale are shifting in real time.
Moderated by Kelly Kovack, this panel brings together Givaudan's Jenine Guerriero, influencer Emma Vernon, and brand founder Carol Han Pyle to unpack what’s actually driving success and and how brands can win in today’s market. From formulation to digital influence to retail expansion, this conversation connects the full ecosystem from lab to consumer, offering a clear-eyed view of what it takes to build and scale a fragrance brand today.
Key Takeaways:
What’s truly driving fragrance growth and where brands misread demand
Why virality doesn’t equal longevity and what drives repeat purchase
How discovery has shifted to community, content, and co-creation
The gap between storytelling and sell-through and how to close it
What retailers are looking for in fragrance brands today
This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE