HEAD OF MARKETING AND CONSUMER INSIGHTS
GIVAUDAN
As Head of Marketing and Consumer Insights for Fine Fragrance North America at Givaudan, Jenine Guerriero drives the strategic vision behind some of the world’s most iconic fragrance brands—turning cultural shifts, consumer emotion, and emerging trends into future-defining olfactive directions.
Named one of Cosmetic Executive Women’s Beauty’s Top Talent, Jenine is valued for elevating teams and sparking creative energy—transforming insights into rich, sensory-driven narratives. Deeply committed to the industry’s future, she serves on the Fragrance Advisory Board at the Fashion Institute of Technology, championing mentorship, shared creativity, and the development of emerging talent.
A big food enthusiast, Jenine’s creative world expands far beyond the fragrance studio and into her kitchen. She honed her sensory instincts through formal training at The French Culinary Institute in New York, and she continues to explore flavor, texture, and aroma with fearless curiosity. Her culinary experiments often make their way into the office, where they help inspire unique connections between taste, scent, and emotion. That same passion fuels her long‑standing commitment and volunteer work with For Goodness Cakes, a non-profit organization dedicated to at-risk youth. As a proud member of the “Sprinkle Squad” and recipient of the Most Prolific Baker Award, she brings joy to children who deserve to be celebrated.
Jenine is known for her curiosity, warmth, and inventive spirit—pushing the industry forward through bold thinking and a deep commitment to digital innovation. Blending creativity with digital fluency and consumer insight, she leads with a future-focused mindset that expands the boundaries of beauty and the possibilities of fragrance.
GIVAUDAN
HEAD OF MARKETING AND CONSUMER INSIGHTS
Home scent, Men's Fragrance, Perfumes & Cologne, Other Fragrance
Not Applicable
Attend Education
Marketing/Creative (CPK)