AI is changing how beauty shoppers decide what to buy. As shoppers increasingly turn to Gemini, ChatGPT, Copilot and other AI-powered experiences to compare products, build routines, evaluate ingredients and make purchase decisions, beauty brands need an operating model for turning AI visibility into measurable commerce outcomes.

In this practitioner-led session, Iced Media, Google and Moroccanoil will unpack how beauty brands can move from experimentation to business impact. The conversation will focus on what it takes to build a modern AI commerce strategy across GEO, structured product data, paid and organic signals, content authority, retail readiness and emerging agentic shopping experiences.

This panel will unpack actionable insights for all brands to deploy. Attendees will hear directly from the teams building, testing and scaling AI-powered discovery and conversion frameworks, including where brands are seeing traction, what capabilities matter most, and how to turn AI visibility into revenue.