TikTok is where culture, commerce, and discovery come together seamlessly, making it a natural home for beauty brands. And as TikTok continues to shape how US consumers discover beauty, TikTok Shop is an essential part of that strategy.

In this session, Christina Tran, GM of Business Development at TikTok Shop, joins a curated group of brand leaders to unpack how TikTok Shop has become a core part of their beauty brands' strategy.

Panelists will share real-world scenarios, proof points, and first-hand experiences navigating TikTok Shop as both a sales channel and a brand-building engine.

Together, the conversation will explore:
How TikTok Shop has become an essential part in how consumers discover beauty 
What is truly driving performance, from content strategy to creator ecosystems
How brands at different stages are approaching growth, distribution, and control
Where TikTok Shop fits within a broader U.S. market entry and scaling strategy

This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended. 
REGISTER HERE