Trend Localization & Business Development Director, North America
BEAUTYSTREAMS
Eleonora Mazzilli is a key beauty industry leader. As BEAUTYSTREAMS’ Trend Localization & Business Development Director for North America, she plays a pivotal role in translating global beauty trends into actionable regional market strategies. A sought-after speaker at important industry events, Ms. Mazzilli recently served as the host presenter for the landmark Openstreams Global Beauty Industry Summit: The Aging Forum at the United Nations headquarters in New York. She is frequently quoted in industry publications worldwide, including Allure, Marie Claire, Cosmetic Design, Global Cosmetic News, Beauty Packaging, Cosmopolo, Vogue, and InStyle. Holding two Master’s degrees—one in Language, Society & Communication from the University of Bologna and another in Digital Marketing & Communications from 24ORE Business School—Ms. Mazzilli is renowned for her expertise in trend localization. Fluent in four languages and of Italian origin, she ensures that international beauty trends are localized for regional success.
BEAUTYSTREAMS
Trend Localization & Business Development Director, North America
Date

Want to get a sneak peek at Cosmoprof's beauty trends that will influence the cosmetics industry's next moves?
The official CosmoTrends Report, Cosmoprof North America Las Vegas most anticipated event, shines a spotlight on the most cutting-edge products and concepts selected from the exhibiting brands. Much more than just an overview: it's a true strategic compass for navigating the innovations that really matter.
Join the BEAUTYSTREAMS team for an exclusive analysis of the CosmoTrends Report from Cosmoprof North America Las Vegas 2026 and discover the most impactful trends and innovations in each category.
Each trend will be decoded through lifestyle changes, market data, statistics, and future opportunities, offering a clear view of why these directions are gaining traction right now.
The CosmoTrends project comes to life through three complementary formats: an in-depth report, a live seminar, and an immersive installation at the fair.
This session is complimentary with your show pass. We encourage you to register for the session in advance, as seating is allocated on a first-come, first-served basis and priority will be given to registered attendees over walk-ins. We strongly recommend you arrive early to guarantee your seat.
REGISTER HERE