FOUNDER
BEAUTY AI
Crystal Wood is the founder of Beauty-AI, a boutique consulting agency focused on the growth and development of niche, luxury beauty brands. Crystal previously served as the CEO/ COO for Blue Mistral, GM of GHD, SVP Coty Professional, SVP tarte cosmetics, VP Sales and Key Account Management Bobbi Brown Cosmetics and VP Lancome.
BEAUTY AI
FOUNDER
Date
Entrepreneur Academy 101 Sessions: For Emerging and Early-Stage Beauty Brands.
With a reach of over 100 million unique beauty shoppers monthly, Amazon is rapidly solidifying its position as the largest beauty retailer in the US. However, with thousands of beauty brands competing for visibility and revenue on the platform, standing out has never been more challenging. Amazon continues to evolve with new tools and opportunities, including pay-to-play marketing options, subscribe-and-save programs, and a dynamic creator community that beauty brands can leverage to accelerate their growth. This session will guide founders and brands through the essential best practices and tactics to build effective go-to-market strategies for their brands on Amazon. Attendees will gain insights into evaluating their brand’s readiness for success on the platform, identifying the right paid investments, and determining the optimal timing to make those investments. They will also walk away with a check list of actions that they can implement at little to no cost that will enhance their brand listings, increase conversion and drive greater revenue.
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE

Entrepreneur Academy 201 Sessions: For Scaling Beauty Brands.
Over the past decade, indie beauty has transformed from a disruptive niche of challenger brands to into a dominant force leading global innovation and retailer revenue growth. This session presents a data driven retrospective analysis of brand winners and brand exits, distribution gains, challenger success stories and costly distribution mismatches. Also, highlights of the macro changes impacting the structural economics of cost to serve, regulatory compliance and product development to guide future forward strategy.
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE