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WALMART MARKETPLACE
Award winning retail and eCommerce leader with 20+ years of experience driving growth and innovation across industry-leading organizations, including Walmart and Nordstrom. With 13+ years in eCommerce, I specialize in leading transformative merchandising strategies and customer-centric initiatives that elevate the end-to-end shopping experience. In my tenure I have had the privilege leading cross-functional teams across large companies to deliver innovative customer experiences and optimized assortment strategies informed by a customer first and data driven approach.
WALMART MARKETPLACE
Date
The beauty market is no longer moving as one--it’s splitting.
On one end, value-driven consumers are reshaping demand through price sensitivity and accessibility. On the other, brands continue to capture growth by building strong identity, community, and perceived value. The middle is under pressure, forcing brands to make sharper strategic choices.
This panel brings together leaders from BeautySpace, Walmart and Estee Lauder, moderated by CEW’s Elana Drell Szyfer, to examine how this divide is playing out in real time. From pricing and positioning to distribution and brand building, the conversation will focus on where growth is happening, and what brands must do to compete and win in today’s market.