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DIRECTOR OF RESEARCH
CREATOR IQ
Alex Rawitz is the Director of Research & Insights at CreatorIQ. With a decade of experience in the creator marketing industry, Alex manages CreatorIQ's data-based content strategy, producing both public-facing deliverables and strategic reports for customers across a wide range of industries and markets. Alex also writes How to Build Brands and Influence People, a weekly newsletter that leverages CreatorIQ's proprietary metrics to tell immersive stories about creator marketing leaders. A graduate of Stanford University, Alex lives in New York.
CREATOR IQ
DIRECTOR OF RESEARCH
Date
Entrepreneur Academy 101 Sessions: For Emerging and Early-Stage Beauty Brands.
Savvy beauty brands know that creator marketing is a necessity. But in an increasingly competitive market, how can leading brands stay ahead? In this session, Alex Rawitz, Director of Research & Insights at CreatorIQ, will share a historical perspective from his 10+ years in the influencer marketing space, charting the creator economy's evolution over the last decade. Touching on platform shifts, the rise of AI, and more, he'll explain how the world's top brands have future-proofed their influencer marketing strategies—and how your brand can do the same.
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE