Entrepreneur Academy 101 Sessions: For Emerging and Early-Stage Beauty Brands.

The number of new brands entering the beauty category has more than doubled in the past 5 years.  A unique product and a meaningful story that has human resonance and connects with a particular segment of consumers in a profound way can be the difference between the brands that have the power to stay and those that pitter out in a few years.  Powerful stories that are unique, when executed across all the consumer touchpoints in a consistent and unique way create a moat around the brand that is difficult for competitors to replicate.  More importantly, it also creates a multiplier effect in A+P dollar spent. In this session, you will learn how to craft your story in a powerful way. You will also get strategic insights on how to turn your story into a cohesive narrative that touches every piece of the brand and throughout the consumer journey.

Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended. 
REGISTER HERE