What Retailers Want: Understanding the Retailer Selection Process, Margins, Contracts and How to Scale Successfully
Entrepreneur Academy 201

What Retailers Want: Understanding the Retailer Selection Process, Margins, Contracts and How to Scale Successfully

Tuesday, Jul 14, 2026
12:15 PM - 1:15 PM | America/Los_Angeles

Paid

Beach Level | South Pacific J
English
About

Entrepreneur Academy 201 Sessions: For Scaling Beauty Brands. 

Retail expansion remains one of the most critical and misunderstood stages of brand growth. Join us for this session and hear directly from buyers and industry leaders who will discuss what they are looking for and their selection criteria for indie beauty brands as well as their expectations including operational readiness, marketing investment, inventory planning, and brand differentiation. Attendees will learn how to find success strategically across luxury retail, traditional department stores and Independent Fine Retailers and then tailor their assortments to increase their probability of being successful. 

Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended. 
REGISTER HERE 

Speakers

Lisa Green

VP, DMMJCPenney Beauty & Salon

CHELITO VILLAFLOR

OWNERTHOUGHTFORMS STUDIO

ANGELA WELCOME

FORMER DMM, BEAUTY, EYEWEARBERGDORF GOODMAN