Thousands of beauty products launch every year, but only a select few break through and build lasting consumer loyalty. In an increasingly crowded marketplace, success requires far more than a trending ingredient or clever marketing campaign.

Moderated by Ian Michael Crumm, Founder of Boys in Beauty, this conversation brings together cosmetic chemist Ramon Pagan and Founder and CEO of Wizard Wellness, Lorne Lucree, to explore what separates products that gain traction from those that get lost in the noise. From identifying consumer needs and developing meaningful formulations to educating consumers and building commercially viable brands, this session will explore the many factors that influence success in today’s beauty industry.