Vice President of North America Portfolio Strategy
The Estée Lauder Companies
YJ Won is Vice President of North America Portfolio Strategy at The Estée Lauder Companies, where she leads portfolio strategy, consumer insights, and growth initiatives across the company’s North America business. Previously, she served as Head of Product and Trade Marketing for Clinique North America, driving brand growth and market relevance in an increasingly dynamic beauty landscape. With deep expertise at the intersection of strategy, analytics, and marketing, YJ has a strong track record of accelerating market share growth and shaping high-impact business strategies. Prior to joining The Estée Lauder Companies, she held roles at Boston Consulting Group and Morgan Stanley, and has worked across the United States, Australia, India, Honduras, and the Middle East. YJ earned her MBA from Harvard Business School and her BA in Economics from Harvard University.
The Estée Lauder Companies
Vice President of North America Portfolio Strategy
Initial Recommendation
New Product Trends, Attend Education, Network
Marketing/Creative (CPK)
Date
The beauty market is no longer moving as one--it’s splitting.
On one end, value-driven consumers are reshaping demand through price sensitivity and accessibility. On the other, brands continue to capture growth by building strong identity, community, and perceived value. The middle is under pressure, forcing brands to make sharper strategic choices.
This panel brings together leaders from BeautySpace, Walmart and Estee Lauder, moderated by CEW’s Elana Drell Szyfer, to examine how this divide is playing out in real time. From pricing and positioning to distribution and brand building, the conversation will focus on where growth is happening, and what brands must do to compete and win in today’s market.