The beauty market is no longer moving as one--it’s splitting. 

On one end, value-driven consumers are reshaping demand through price sensitivity and accessibility. On the other, brands continue to capture growth by building strong identity, community, and perceived value. The middle is under pressure, forcing brands to make sharper strategic choices.

This panel brings together leaders from BeautySpace, Walmart and Estee Lauder, moderated by CEW’s Elana Drell Szyfer, to examine how this divide is playing out in real time. From pricing and positioning to distribution and brand building, the conversation will focus on where growth is happening, and what brands must do to compete and win in today’s market.