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PRINCIPLE
AML CONSULTING
Agnes Landau is a seasoned C-Suite executive and strategic leader in the global beauty industry, recognized for driving innovation, brand growth, and commercial success across prestigious skincare, cosmetics and fragrance brands. With over two decades of leadership experience, she has shaped market-defining strategies that fuse a brand’s authentic DNA with creative storytelling, elevating brands to category leadership positions including iconic names such as; Clinique, MAC, NARS, Shiseido, Cle De Peau, Hermes, Narciso and Issey Miyake. Today, Agnès brings her wealth of experience as a mentor and advisor in brand transformation, innovation and global expansion to indie brands looking to scale.
AML CONSULTING
PRINCIPLE
Date
Entrepreneur Academy 101 Sessions: For Emerging and Early-Stage Beauty Brands.
The number of new brands entering the beauty category has more than doubled in the past 5 years. A unique product and a meaningful story that has human resonance and connects with a particular segment of consumers in a profound way can be the difference between the brands that have the power to stay and those that pitter out in a few years. Powerful stories that are unique, when executed across all the consumer touchpoints in a consistent and unique way create a moat around the brand that is difficult for competitors to replicate. More importantly, it also creates a multiplier effect in A+P dollar spent. In this session, you will learn how to craft your story in a powerful way. You will also get strategic insights on how to turn your story into a cohesive narrative that touches every piece of the brand and throughout the consumer journey.
Entrepreneur Academy sessions can be purchased on a a-la-cart basis, for $140. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE