CO-FOUNDER
SPATE
Yarden Horwitz is Co-founder of Spate, an AI platform that helps beauty brands spot the next big trend for marketing and product development. Prior to Spate, Yarden co-founded the trendspotting division at Google, where she spotted trends such as turmeric, cold brew, and face masks. Yarden was named the "Future Voice of Fashion" by the Business of Fashion in 2016. She is a member of the CEW Board of Governors and the NewBeauty Brain Trust board. Yarden was named one of 2022's most influential female leaders by Entrepreneur Magazine. She is a regular speaker at beauty industry events and her work has been featured in numerous publications such as The New York Times, Vogue Business, and WWD.
SPATE
CO-FOUNDER
Date

Consumer discovery has restacked. Today's shoppers move fluidly across search, social, and AI (often in loops, not a line) as they research the products and routines shaping their lives. Make sure your market research aligns with their behavior. Join Google and Spate for a cross-platform look at the beauty and wellness trends gaining momentum right now, how signals move between platforms, and what the patterns reveal about where consumers are headed next. We'll close with a practical playbook for the question reshaping brand strategy: as AI joins search and social as a core layer of the discovery stack, how do you make sure your brand shows up wherever consumers are researching?
This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.Â
REGISTER HEREÂ