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Born and raised in Brooklyn, Lamarr is a marketing leader with a passion for brand storytelling and a deep understanding of digital media.. Currently at Google, Lamarr leads Youtube & Digital Video strategy across CPG & Beauty, helping clients leverage AI-powered video products to achieve their marketing goals. Prior to Google Lamarr worked at companies such as L’Oreal, LVMH and Henkel, leading brand management initiatives to drive deep brand equity and digital transformation. Whether it’s leveraging the power of video, creating impactful campaigns, or simply enhancing brand storytelling, Lamarr is dedicated to elevating social strategies and driving results. When not immersed in the world of marketing, you can find Lamarr exploring NYC on his bike with his adorable Pembroke Welsh Corgi.
Lamarr holds a BS & MS in Civil Engineering from R.P.I. & Carnegie Mellon, respectively and an MBA from NYU Stern.
HEAD OF YOUTUBE VIDEO STRATEGY
Masstige, Prestige, Mass
Date
Consumer discovery has restacked. Today's shoppers move fluidly across search, social, and AI (often in loops, not a line) as they research the products and routines shaping their lives. Make sure your market research aligns with their behavior. Join Google and Spate for a cross-platform look at the beauty and wellness trends gaining momentum right now, how signals move between platforms, and what the patterns reveal about where consumers are headed next. We'll close with a practical playbook for the question reshaping brand strategy: as AI joins search and social as a core layer of the discovery stack, how do you make sure your brand shows up wherever consumers are researching?
This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended.
REGISTER HERE
