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CEO
Wizard Wellness
Lorne Lucree is a leading voice at the intersection of beauty, wellness, and science, with more than two decades of experience creating award-winning products and culturally resonant brands. Known for blending formulation science, consumer insight, and storytelling, he has helped shape some of the most influential launches in modern beauty.
His career spans advertising at Procter & Gamble, global marketing at L’Oréal, and R&D and product development at Estée Lauder and Unilever Prestige. At Luxury Brand Partners, he helped launch cult favorites R+Co, IGK, and ONE/SIZE by Patrick Starrr - where he concepted On ’Til Dawn Setting Spray, the #1 selling makeup product in the U.S. He later
served as Chief Innovation Officer at Voyant Beauty and as the first Innovation Strategic Advisor to Unilever Prestige.
Lorne is the founder of Quiet Coyote Consulting, where he partners with fast-growth prestige brands - including Sephora standouts YSE Beauty and ROZ Haircare - to translate deep science into emotionally compelling, commercially successful products.
In 2026, he launched Wizard Wellness, a microbiome-led allergy care brand reimagining relief through science, sensoriality, and everyday magic, available nationwide at Walmart and other leading retailers. Wizard is backed by leading investors across beauty, health, and wellness, including True Beauty Ventures, Able Partners, and G9 Ventures.
A frequent speaker and judge for WWD’s Greatest Beauty Products of All Time, Lorne is known for bridging creativity with strategy and science with storytelling to drive real impact.
Wizard Wellness
CEO
Date
Thousands of beauty products launch every year, but only a select few break through and build lasting consumer loyalty. In an increasingly crowded marketplace, success requires far more than a trending ingredient or clever marketing campaign.
Moderated by Ian Michael Crumm, Founder of Boys in Beauty, this conversation brings together cosmetic chemist Ramon Pagan and Founder and CEO of Wizard Wellness, Lorne Lucree, to explore what separates products that gain traction from those that get lost in the noise. From identifying consumer needs and developing meaningful formulations to educating consumers and building commercially viable brands, this session will explore the many factors that influence success in today’s beauty industry.