K-beauty has evolved from a global trend into one of the most powerful innovation engines in the beauty industry. But as demand accelerates in the United States, the question is no longer just about discovery. It’s about how Korean beauty successfully translates into sustained retail growth at scale.

In this conversation, leaders from Sukoshi and Ohlolly will explore how innovation moves from the lab to global consumers. From advanced ingredients and skincare technology to product development and speed to market, speakers will unpack what makes the Korean beauty ecosystem uniquely effective.

Joining them, Ulta Beauty brings the critical U.S. retail perspective: what American consumers are responding to, how K-beauty brands are evaluated for entry, and what it takes to move from niche discovery to national scale.

Moderated by WWD, this session connects the full K-beauty value chain, from formulation to brand to retail--revealing how Korean innovation is shaping the future of beauty in the world’s largest market.

This session is $85. You can sign up and pay for this session either during your initial show registration or at any time after. Registering before the show is highly recommended. 
REGISTER HERE